Detroit… Where It All Began
Why I Design
I design because I’m driven to simplify. Complex systems, tangled workflows, and scattered experiences naturally pull me in - I enjoy bringing clarity, structure, and ease to places that feel overwhelming for users and teams alike. Turning complexity into something intuitive is where I do my best work.
Player-Coach
I’m a player-coach who leads by empowering others while staying close enough to the craft to guide the details. I build strong, resilient teams through mentorship, clear direction, and thoughtful design processes. At the same time, I still enjoy rolling up my sleeves to explore concepts, refine flows, and help shape the overall product vision.
And when it comes to AI?Let’s just say…I make AI behave nicely with humans. Whether it’s making AI feel intuitive instead of intimidating, or translating complex models into human-centered workflows, I bridge the gap.
At the end of the day…
I design to make life easier - for users, for teams, and for the companies.
People drive results - and both matter.
What I bring to the table…
Design Quality & Team
Maturity
Design Maturity Score: Improve design standards and best practices.
Design Culture Score: Enhance team engagement, morale, and cross-functional collaboration.
Design Debt Reduction: Resolve UX inconsistencies and improve experience cohesion.
Accessibility & Usability Compliance: Ensure accessibility compliance and usability benchmarks.
UX & User-Centered
Impact
User Satisfaction – Improve NPS, CSAT, and qualitative feedback scores.
Engagement & Adoption – Track frequency, depth, and new user adoption rates.
Retention & Stickiness – Reduce churn and increase repeat usage through design improvements.
Task Success – Optimize efficiency, accuracy, and completion rates of key user actions.
Business & Product
Outcomes
Design-Led Experimentation – Increase the % of product experiments influenced by design.
Time-to-Value – Reduce time from user onboarding to meaningful engagement.
Activation & Retention Impact – Demonstrate design’s role in improving core business KPIs.
Operational Excellence &
Influence
Cycle Time – Improve speed from request to final deliverable.
Stakeholder Alignment – Strengthen collaboration with Product and Engineering.
Design’s Impact on GTM Strategy – Ensure design plays a critical role in launch success.
Thought Leadership – Drive design influence internally and externally through industry presence and evangelism.
Continuous Learning
Microsoft AI & ML Engineering Professional Certificate
Human-Centered Artificial Intelligence Certification (Clemson University)
Digital Transformation Using AI/ML with Google Cloud Specialization
Gen AI: Unlock Foundational Concepts Certification (Google)
Generative AI Leader Professional Certificate (Google)
Gen AI Agents: Transform Your Organization (Google)
Responsible AI for Digital Leaders with Google Cloud
Analytics, ROI, and Evaluation Certification
WCAG Compliance: Web Accessibility Best Practices Certification
Systems Thinking Basics Certification
Developing a Systems Mindset Certification (University of Colorado Boulder)
Salesforce Platform App Builder Specialization Certification
Masters of Arts
Bachelor of Arts
Diploma in Interactive Internet Technologies
Diploma in Multimedia
Craft & Career Arc
Product design is a team sport.
I’m nothing without my team.
Bring order to chaos - I design custom processes, workflows, and team rituals that bring structure and tranquility.
Never Stop Growing - I keep pace with emerging trends and technologies, so I can help my team stay inspired and innovative together.
Believer in innovation through collaboration - great ideas don’t happen in isolation.
Build Trust - Mentoring talent, creating clarity, and fostering a culture of empathy and kindness are top priorities.
Find a way - I don’t fear the unknown; I lean into it with curiosity and resilience.
