My Role: UX Lead Designer

Research Your
Vehicle

Do your research

Models

We began by enabling customers to easily identify the model that best fits their needs—creating a customer-centric experience focused on relevance and engagement throughout the vehicle-buying journey. Designed for global use, our approach required a deep understanding of regional nuances and the flexibility to adapt designs for diverse markets.

Build & Price

We were tasked with modernizing the Build & Price experience while maintaining the existing data infrastructure. Users struggled to complete configurations and reach the purchase stage, so our solution simplified the flow—reducing multifunction pages, introducing clearer summaries, and emphasizing direct, actionable steps to improve completion rates.