Case Study: Ford Global User Profile
Unified Experience Through Single Sign-On

Story

A responsive, cross-platform solution enabling users to access their personalized Ford experience anytime, anywhere, from
mobile, tablet, or desktop.

My Role: UX Lead Designer

My Role: UX Lead Designer

As UX Lead, I helped define the Ford Global User Profile, a unified digital hub designed to connect customers seamlessly across their shopping and ownership journeys. The goal was to create a centralized experience where users could:

Receive personalized notifications and updates based on their lifecycle stage with the brand.
Store and access content relevant to their vehicle research, purchase, and ownership activities.
Bridged the gap between owners and dealerships by simplifying access to vehicle service, maintenance reminders, and tailored promotional offers.
Connected Ford Credit with vehicle owners to streamline payments, financing options, and account management.

By aligning design, content strategy, and personalization frameworks, we built a system that delivers targeted messaging and tailored experiences—helping Ford customers feel recognized, supported, and in control throughout their relationship with the brand.