Design Leadership that Delivers Business Impact
I specialize in listening - to users, data, and what’s left unsaid - turning insights into vision, strategy, and high-performing design teams that consistently deliver business results on schedule.
Stories of My Work, My Teams, and the Impact I’ve Made.
People drive results - and both matter.
Design Quality & Team Maturity
Design Maturity Score: Improve design standards and best practices.
Design Culture Score: Enhance team engagement, morale, and cross-functional collaboration.
Design Debt Reduction: Resolve UX inconsistencies and improve experience cohesion.
Accessibility & Usability Compliance: Ensure accessibility compliance and usability benchmarks.
UX & User-Centered Impact
User Satisfaction – Improve NPS, CSAT, and qualitative feedback scores.
Engagement & Adoption – Track frequency, depth, and new user adoption rates.
Retention & Stickiness – Reduce churn and increase repeat usage through design improvements.
Task Success – Optimize efficiency, accuracy, and completion rates of key user actions.
Business & Product Outcomes
Design-Led Experimentation – Increase the % of product experiments influenced by design.
Time-to-Value – Reduce time from user onboarding to meaningful engagement.
Activation & Retention Impact – Demonstrate design’s role in improving core business KPIs.
Operational Excellence & Influence
Cycle Time – Improve speed from request to final deliverable.
Stakeholder Alignment – Strengthen collaboration with Product and Engineering.
Design’s Impact on GTM Strategy – Ensure design plays a critical role in launch success.
Thought Leadership – Drive design influence internally and externally through industry presence and evangelism.
In my free time…
I book flights.
Product design is a team sport.
Bring order to chaos - I design custom processes, workflows, and team rituals that bring structure and tranquility.
Never Stop Growing - I keep pace with emerging trends and technologies, so I can help my team stay inspired and innovative together.
Believer in innovation through collaboration - great ideas don’t happen in isolation.
Build Trust - I’m nothing without my team. Mentoring talent, creating clarity, and fostering a culture of empathy and kindness are top priorities.
Find a way - I don’t fear the unknown; I lean into it with curiosity and resilience.